- Lead and develop branding and communications strategies for both international and local brands
- Work collaboratively with clients, creatives, social and digital planners, PR, media planners, digital partners and research agencies to develop the audience personas, both offline and digital creative work, end-to-end roll-out journeys and campaign contents.
- Lead and supervise strategic planning team (brand planners and digital planners) to seamlessly collaborate across expertises to achieve in delivering fresh and impactful campaigns both offline and online
- Champion in brand workshop and strategic planning for brands across all time horizons: long-term brand building, sales and relevancy in a social world
- Support creative team in championing awards by closely working in collaboration in terms of partnership opportunity and contents

•Lead communications team in developing and implementing the communications strategy within agreed timetables and budgets
•Ensure integration and alignment with national conservation and marketing strategies
•Build profile and support for WWF’s conservation work among the general public, agency partners, strategic media, local and international press partners, government agencies, business sectors, WWF employees and potential donors
•Lead and oversee an integrated digital strategy and establish a regular flow of compelling stories – features, photo and video stories etc. - delivered across various communications channels, that bring to life the work, engage media and donors, and enhance online communications

Achievements:
•"Chor Chang Can Save Elephants" - An Awareness Raising & Digital Advocacy Campaign
A campaign that calls all Thais and elephant lovers to unite against the ivory trade by urging them to remove "Chor Chang or Elephant" alphabet from their names.

- Develop branding and communications strategies for both international and local corporations and brands

- Work collaboratively with agency creative team, PR, media and research agencies to develop the audience insights, communications campaign and creative work in various forms to communicate and engage with the public (prints, TV, social media campaign)

- Supervise strategic communications team (strategic planner & consumer insight executive), guide the team to deliver the excellent work, guide people development plan and evaluate team members' performances

Achievements:

- Smirnoff’s activation campaign, “Reinvent Bangkok”, developed from the discovery of local insights of the new generation Thais, by lighting up new hope to the hopeless "Hopewell" site for the first time in Thailand

- Launch of “Noble Revo Silom”: “Life Has Never Been So Flexible” (Sold out 100% in 3 hours)

Sasipa Mongolnavin

Ogilvy Group Thailand

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