Brand : Jockey group – Hush Puppies underwear – John Henry underwear
- Analyze market trends, strategize and planning overall branding management, marketing campaign and budget management to control profit & loss.
- Utilized sales data analytics in strategic decision making to meet brand’s KPI and budget.
- Lead the team to initiate and implement marketing project and new product launching campaign.
- Create, develop channel and categories strategy and arrange brand promotional, sale materials and marketing event to ensure achievement based on customer insight and understanding.
- Monitor and develop CRM and royalty program to urge sales from customer database and develop market research to gain customer insight.
- Manage public relation, media and advertising by planning, create content strategy for both online and offline.
- 2016 High potential employee
- Achieved the award “2016 Rising stars – up-and-coming brands with highest %growth rate in Sales + EBIT for Hush Puppies underwear.

Brand : Wrangler – Lee Cooper – Nautica
- Strategize and handle marketing plan and product launch.
- Create, plan and arrange brand promotional, sales materials, marketing campaign, and event.
- Manage store’s layout & design, visual merchandise, exhibition display.
- Manage public relation, media and advertising.
- Maintain customer databases and plan to reach new target group.
- Cooperate with both internal and external staffs.
- Project leader of launching “Wrangler X Stamp collection 1 & 2” which attract new customer
segment and gained more than 100,000 new Facebook fanpages during the campaign.

Thanattha Anuwongpinit

Tonklarfacai / Thammanamai Health cuisine Co., Ltd.

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