In 1998, Darshan Mehta pioneered online focus groups and surveys and founded iResearch, an online insights platform that enables companies to quickly, easily, and affordably extract consumer and employee insights worldwide. He draws upon more than 20 years of marketing strategy experience to help business leaders understand and leverage changing consumer preferences. In addition to his role at iResearch, Mehta has taught at universities in Thailand, Sweden, France, and the U.S. Through his work, Mehta has traveled to more than 80 countries and been recognized in publications such as Forbes, Inc., the Journal of Advertising Research, Quirk’s, and IdeaMensch.com.