Apirada Neung Benchakaranee
Dentsu International Thailand
CEO of Customer Experience Management (CXM)
I’m 15+ years experienced marketer who uses diversity of digital marketing, advanced marketing techniques, advanced analytics and creativity to drive business and also cultivate creative collaboration for innovation. I’m currently the Head of Digital Transformation & Innovation at Cigna Thailand, the leading digital health insurance company with many digital awards, case studies and innovations.. At dtac, I was chosen as digital advertiser for jointed innovation project by dtac, Telenor, Tapad to co-create capabilities of CDP and AdTech. Other achievements, such as new function team establishment and business innovation building for data mining and postpaid contextual marketing including my menu functions on mobile application for offering personalization. As a marketing consultant, speaker and mentor at hackathon events, I will continue to help society by inspiring people, believing that knowledge from hands-on experience is the most powerful when sharing. Awarded by World Woman Leadership Congress for “Thailand’s Woman Leaders 2020” and “100 Smartest Digital Marketing Leaders 2020” by World Digital Marketing Congress in Mumbai. “Good for heart when my mentoring affects the lives of others”.
MarTech & Data Analytics
Designing for Change/Life/Work Life
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