- Team lead role - managing 14 members; report to Head of Business Development, present to TH CEO and SEA COO Terence Pang

- Build a strategy and execution roadmap to drive Facebook Collaborative Ads (CPAS) adoption to XXM investments amongst Shopee Mall official stores and Shopee marketplace

- Engaged in day-to-day conversation to drive adoption of marketing solutions with marketing directors, C-levels, and internal cluster leads

- First in SEA to initiate Shopee x Google Shopping Ads and Agency Partnership Program that has been scaled to Shopee Regional - drawing in XM incremental brand investments annually and became the first e-commerce x media agency collaboration in delivering TH e-commerce holistic suite to brands

- Handles X million USD book of business per quarter with global accounts, local giants, and beauty sachet rising stars

- Maintains high YoY through implementation of brilliant basics reach and frequency and pitching alpha and beta solutions to C-levels and respective big 6 agencies

- Champion for Facebook Collaborative Ads alpha solution growing through partnership with Lazada, Shopee, and JD Central

- FB4TH speaker for TH digital literary for SMBs, media agencies, NGOs, and universities

- One of the first 3 people to manage Thailand advertisers in providing customized sales and services solution to Thailand’s top 50 independent direct advertisers to adopt Facebook 100% optimal product features and increase spend to an average of 20% QoQ

- Key APAC taskforce in client interactions - core sales KPI in designing goals, relaying insights to global teams, and establishing gamification strategies that won APAC as a leading region (vs LATAN, N. America, and EMEA) in client interactions attainment for 1st Half 2017

- Initiated scaled education for Marketing Expert (team of 3) outsourced vendors and external agencies – attaining an average of 4.5/5 event satisfaction survey responses

- Trusted XFN supporter for product insights initiatives – organized headquarters’ market research in Thailand, coordinated alpha and beta tests of product features, on-boarded Thai advertisers at scale to adopt Facebook new products

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Natty Piticharoen

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